The PR Journey
Monday, 25 October 2010
Monday, 11/10/10
Front Page
It is claimed murdered aid worker Linda Norgrove could have been saved if Nato had not intervened. Afghan elders said they were talking to her Al-Qaeda captors and was close to Linda’s release just before she was killed by a suicide bomber as US troops tried to rescue her.
Political News
The Business Secretary, Vince Cable had announced his plans for rise in tuition fees over graduate tax, which could see fees go up to £10,000 a year. Deputy Prime Minister Nick Clegg was faced with strong backbench hostility over the controversial plans.
Business News
British Airways boss, Willie Walsh warned yesterday millions of people will not be able to afford long haul flights with next month’s rise in air tax. The move will also force airlines out of business as they will be unable to afford the new-low emission jets.
Tuesday, 12/10/10
Front Page
It was alleged that the 36 year old aid worker Linda Norgrove, who was held hostage in Afghanistan, was killed in a suicide blast. However, the PM David Cameron has said “Evidence suggest Linda could have died from a taskforce grenade”, as officials study a film footage that caught a US soldier lobby the grenade into the camp Linda was held captive in.
Political News
The coalition is still in disagreement over tuition fees as the Lib Dems strongly oppose any system which may result in pricing the poorest student out of the top universities. The PM David Cameron said yesterday, “Everybody has to come to compromise because the truth is that we all want the same thing.”
Business News
The economy suffers from reduced spending as Britons tighten their wallet strings due to the government spending cuts. Reports revealed slowdown of high street sales, with tumbling house prices and businesses suffering from a decrease in orders amid fears of job losses.
Friday, 15/10/10
Front Page
Kate moss weds her long-term partner Jamie Hince at a low-key ceremony held in Sicily. Only close friends and family attended the event were she tied the not with her rock star boyfriend in bare foot and a see-through white gown.
Political News
Hilary Clinton declared each country should be able to make appropriate contributions to the efforts of Nato, in the wake of the PM David Cameron finalising the planned military cutbacks. The US secretary of state admitted she was afraid the controversial slashes to Briatin’s defence budget could result in Nato suffering.
Business News
The justice minister, Ken Clarke has warned the economy is still in “grave danger” of collapse, which contradicted the Prime minister who said two weeks ago the economy was “out of danger.” Clarke said the debt crisis was unprecedented and people should prepare for it.
Tuesday, 12 October 2010
Monday, 04/10/10
Tuesday, 05/10/10
Wednesday, 06/10/10
Thursday, 07/10/10
Front Page
Amidst criticisms for being evasive about the scale of the spending cuts, David Cameron called for a united nation to pull together to survive the hard times ahead. In his speech to the Conservative conference, the Prime minister said, the coalition was not only about cuts but “an attempt to create a country based not on Labour’s selfish individualism but one based on mutual responsibility”.
Monday, 27 September 2010
‘Tesco prepares to go green’
Tesco focus on their corporate social responsibility (CSR) credentials as they search for the right PR Company to take on the campaign. The supermarket giant heard pitches from many Pr Agencies, though have not yet made a decision as to who will front the operation. The focus on their green issues has come after last month’s appointment of Tim Mason to the role of deputy CEO, as well as the increasing scrutiny by campaigners on Tesco’s participation in forcing local shops to close down. Tim has been appointed with the specific responsibility for driving company values and climate change. Tesco have already got prominent high profile CSR movements under their belts such as the vouchers-for-schools campaign. However, it would be interesting to see how they approach their new revamped strategy of promoting their CSR credentials, especially in terms of tackling climate change.
As climate change becomes more and more of a buzz word in the modern day CSR movements, it will be a challenge to address the issue from an original perspective and one that promotes genuine concern, especially with the present chip in their brand image as facilitators of transforming city centres into ‘clone towns’. Futerra CEO Lucy Shea has stated that Tesco should aim to reduce customers own carbon footprints by 50 per cent by 2020 as well as their own. One suggestion to reduce customer emission was through product innovation designed to actively reduce customer’s carbon footprint. However, in order to promote their green credentials it is important that they create a participatory strategy, one that encourages their audiences to engage in their campaign. This not only reduces customer emissions but also makes them aware of Tesco’s efforts just by them taking part. For instance, there are two facets to tackling climate change, changing our behaviour and introducing innovative products that reduce carbon footprint, but also educating future generations in the importance of this current issue in order to effect long term changes. In terms of the latter, Tesco can utilise their present ties with the school community by actively seeking to educate the future generations in climate change. This can be done through for example organising a kids recycling challenge, to encourage them to come up with ideas/products on how to improve recycling in their communities. The kid with the best recycling idea/products will be rewarded and the idea/product will be promoted in their community and neighbouring communities. This participative strategy not only shows their long term commitment to climate change, but it also promotes their CSR efforts through audience participation, and utilises already successful channels of communication.
If you was leading Tesco’s campaign in promoting their green credentials what kind of approach would you take and why?
Sunday, 19 September 2010
Random Thought of the Week
Sitting silently during training, pen in hand and ready to grasp every word of the pearls of ‘PR wisdom’ being showered upon us, in the case if any should slip away due to neglect from a very long and tiring day, a statement made by my trainer gives rise to a light bulb reaction in my head. Whilst describing various newspapers and their significance with different audiences and ideologies, he mentions the Guardian newspaper, and its popularity amongst the academia. I smile silently; it was uncanny how accurate his prescription of each print media to different audiences was. During my university studies, I recall the Guardian newspaper as being the bible to many of the lecturers, and as such the students were equally encouraged to supplement their current affairs knowledge with their specified ‘holy grail’ for worldly information. This exemplifies the importance in recognising the correct medium of communication, in order to enable efficient dissemination of information targeted to specific audiences. Lesson learned.
Lady Gaga sparks controversy by donning an outfit fashioned out of raw meat to collect her one of 8 gongs at the MTV Video Music Awards. The publicity stunt was pulled to apparently protest against the US military ‘Don’ Ask, Don’t Tell’ policy restricting gay individuals to discuss their sexuality; though, animal welfare groups did not appreciate Gaga’s attempt at voicing her human rights concerns.
Government spending cuts initiate unrest with union bosses threatening to take ‘co-ordinated action’. The prospect of huge job losses cause TUC boss Brendan Barber to brand the coalition government as a ‘demolition government’, seeing the reputation of the approval of the coalition plunder to its lowest since May elections.
Business News
The Basel III reforms drawn up to crack down on how banks lend money were voted through late on Sunday. Regulators have declared banks now have to increase their cash reserves by seven per cent compared to the current two per cent, which means millions of Brits are faced with increasingly higher overdraft, credit card and mortgage costs in a bid to recover the cost increase in banks’ business operations due to the new reforms.
It’s a case of ‘oops I did it again’, as George Michael grabs today’s front page headlines for crashing his Range Rover into a shop under the influence of cannabis. The star is sentenced to eight weeks in Pentonville prison, for not heeding prior warnings on many similar occasions as District Judge John Perkins declares.
The French where on full alert as the Eiffel tower is evacuated amidst a bomb scare, with 25,000 people evacuating the area around the famous landmark. Al-Qaeda issue warnings of destruction, protesting against the French legislation on the ban on full-face veils, which is to commence next spring.
Watchdog report the increase in complaints made about banks, a staggering 460 per day. Lloyds were owners of over a quarter of the 84,212 complaints made about banks and insurers, which exemplifies many firm’s lack of effective complaints handling as consumer focus watchdog chief Mike O’Connor comments.
George Michael graces the front pages of The Sun on a consecutive day as he sobs amongst paedophiles and rapist in the Vulnerable Prisoners unit at Pentonville prison. The inmates welcomed the star to a chorus of taunts and jibes, reducing him to tears, causing the prison to prescribe drugs to help the star sleep.
Consultants where paid extortionate amount of money to do labour minister’s jobs, as much as £2,500 a day was paid out to these ‘fat cat’ consultants by the government ministers. A total of £1.8billion pound was spent on external advisors during the Labour government, with Department for Culture, Media and Sport being the worst culprit, spending £1.2million in 2007-08.
The soaring price of cotton sees the inflation in clothing price, as chief executive of Next Simon Wolfson predicts it could hit five to eight per cent rise during the course of next year. Of those, young mothers will bear the brunt of this with kids clothing having the highest cotton content, thus, a 10% price rise in kids clothing is forecasted.
Political News
Business News