Random Thought of the Week

Sitting silently during training, pen in hand and ready to grasp every word of the pearls of ‘PR wisdom’ being showered upon us, in the case if any should slip away due to neglect from a very long and tiring day, a statement made by my trainer gives rise to a light bulb reaction in my head. Whilst describing various newspapers and their significance with different audiences and ideologies, he mentions the Guardian newspaper, and its popularity amongst the academia. I smile silently; it was uncanny how accurate his prescription of each print media to different audiences was. During my university studies, I recall the Guardian newspaper as being the bible to many of the lecturers, and as such the students were equally encouraged to supplement their current affairs knowledge with their specified ‘holy grail’ for worldly information. This exemplifies the importance in recognising the correct medium of communication, in order to enable efficient dissemination of information targeted to specific audiences. Lesson learned.